BMW i7 M70 to Star in New Short Film at Cannes Film Festival – Car and Driver

BMW Films, known for The Hire series from the early 2000s, is back with a new short centered around the i7 M70 and starring Pom Klementieff and Uma Thurman.
Action movies are an excellent way to market desirable performance cars. BMW capitalized on this in the early 2000s with the film series The Hire, starring Clive Owens and featuring big names like Forest Whitaker, Madonna, and Don Cheadle in epic chase scenes involving sporty BMWs such as the E39 M5. Now the automaker returns to the silver screen with a new short called The Calm. The first creation from BMW Films in seven years, The Calm, debuts at the Cannes Film Festival in France this Wednesday.
The movie’s vehicular star is the new

BMW i7 M70 xDrive, a high-performance version of BMW’s latest electric luxury cruiser that produces 650 horsepower and can zip to 60 mph in a claimed 3.5 seconds. The brief trailer shows the not-so-subtle orange i7 being pursued by ominous-looking motorcyclists and executing a sweet drift on dirt.
On the human side, The Calm stars Pom Klementieff, who played Mantis in Marvel’s Guardians of the Galaxy franchise, and features Uma Thurman, known for her roles in Quentin Tarantino’s Pulp Fiction and Kill Bill. The Calm was executive produced by Joseph Kosinski—director of Top Gun: Maverick—and directed by Sam Hargrave, who served as stunt coordinator on several Marvel movies. BMW also enlisted iconic composer Hans Zimmer—who developed the artificial acceleration sounds in BMW’s latest EVs—to write the score.
The film lasts seven minutes and follows two secret agents en route to a meeting in Cannes when they are attacked by unknown enemies. After Klementieff’s character withstands a hijacking attempt in the back of the i7 M70, she teams up with Thurman’s character to finish their treacherous mission.
The movie’s debut at the Cannes Film Festival will take place exclusively on the 31-inch, 8K "Theatre Screen" fitted in the back of BMW’s i7 sedan, with the automaker bringing 200 i7s to present The Calm to guests in the second row of the vehicle. The full movie will be published on BMW’s YouTube page on Wednesday, May 17.

Caleb Miller began blogging about cars at 13 years old, and he realized his dream of writing for a car magazine after graduating from Carnegie Mellon University and joining the Car and Driver team. He loves quirky and obscure autos, aiming to one day own something bizarre like a Nissan S-Cargo, and is an avid motorsports fan.

At Shareholder Event, Tesla’s Musk Teases Next EVs
2024 Range Rover Adds 606-HP SV Model
GMC Canyon to Gain Bison-Esque Off-Road Variant
Rimac Nevera Is Claimed to Have Set 23 Records
INEOS Grenadier Pricing to Start at $73,100
2024 Lexus LC Features Upgraded Infotainment
Lambo Urus Performante Essenza SCV12 Is Priceless
2024 Nissan GT-R Starts at $122,885
Subaru Bringing Out Three New EVs by 2026
Mercedes Vans Will Use VAN.EA Platform In 2026
Watch the Trailer for Fast X Right Here
GM Recalls Nearly 1M Vehicles With Airbag Issue
A Part of Hearst Digital Media
We may earn a commission for purchases made through our links.
©2023 Hearst Autos, Inc. All Rights Reserved.


Leave a Comment