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IMG-owned in-flight and in-ship sports channel Sport 24 has agreed a deal with Fifa to broadcast the Australia and New Zealand 2023 Women’s World Cup.
The addition of this year’s Fifa Women’s World Cup strengthens Sport 24’s content offering, with its portfolio also containing the 2023 Rugby World Cup, and the International Cricket Council (ICC) men’s 2023 Cricket World Cup.
Sport24’s coverage of the men’s Qatar 2022 World Cup reached a total of five million viewers across more than 800 aircraft and 150 cruise ships.
“Off the back of our best ever Fifa World Cup coverage, we’re delighted to add more thrilling international football to our global rights portfolio for our airline and cruise ship partners,” said Richard Wise, senior vice president, content and channels for IMG’s media business.
“The Fifa Women’s World Cup is set to be a global spectacle and now passengers can watch the very best sporting action even while travelling.”
Fifa are still finalising the competition’s TV broadcast arrangements for several other major markets, with the UK, Germany and Italy among several territories currently without a rights deal in place.
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