irline Industry Sports Sponsorship Analysis Report 2022-2023: $1.2 … – GlobeNewswire

| Source: Research and Markets Research and Markets
Dublin, April 27, 2023 (GLOBE NEWSWIRE) — The “Sports Sponsorship by Airline Industry, 2022 Update – Analysing Biggest Brands and Spenders, Venue Rights, Deals, Latest Trends and Case Studies” report has been added to’s offering.

Airline sector currently worth an estimated $1.2 billion in sport sponsorship partnerships with 102 active airlines engaging in 379 deals.
This travel & tourism-Airlines report provides an insight of the airline sector’s current engagement with the rights holders in sports industry. Breakdown of the most active and biggest spending airlines as well as most attractive sports properties for airline sector.
A detailed overview of the most enticing geographical markets for airlines, trend analysis of airlines sponsorship market, study on significant partnerships and stadium naming rights partnership tendency across industries. An extended evaluation of the key airlines involved with sports market and the top valued partnerships expected to expire in 2023.

Soccer represents the most attractive market to the airline sector both with respect to deal activity and brand spend in 2022. Venue partnerships are also a staple of the airline sector’s commitment to the sports industry with the often multi purpose use of stadia providing airlines with regular exposure to a variety of audiences, from different sporting sectors.

Front-of-Shirt sponsorship trend is also prominent with airline sector brands to gain extended presence, maintain the brand value in targeted audiences and expand their footprint worldwide.

Airlines based in the Middle East are currently the biggest drivers of airline sector spend, with the region accounting for over half of total sector spend, driven by Emirates, Qatar Airways and Etihad.

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Source: GlobalData
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